Paneni started with three partners - an artist with over 25 years of experience in the field of art, a business school graduate and one partner who ties the company together and keeps everyone from fighting. (We really can't do without him) If one drops out - the perfect balance is lost. 

So we decided to weave fabric, paint, thread, beads, and everything we know into pieces that can only be made with our hands and difficult to replicate otherwise. We found artists who are so unbelievably talented with so much expertise in their hands that it's marvelous to see our designs come true because of their skill. Everyday we are asked what's our line of business and we always say we're not a fashion company we're an art company! 

Our Designer - Neetu Sharma - has over twenty published books and over 25 years of experience stored in her pocket experimenting with paint, texture, clay, glass, mediums of color & fabrics.